provide a "all day" feature for the time of the event
There are festivals approaching (and ones already scheduled in my meetup group, anyway) and these run ALL DAY. I am posting the start time as the time of the first band (for Sound of Music Festival, for example) WITH A STATMENT that this is merely the time of the FIRST band that day, and that I realize that we will meet throughout the day depending on the band they want to see.
BUT my members only see the 1:00 time when they look at the title of the event, and then choose NOT TO GO, when in fact, they can and do want to go for a 7:00 p.m. band, but they don't scroll through the event description to SEE THAT!!!
I also have Paddlefest scheduled which is ALL DAY (workshops on the water)
and Ribfest scheduled which is ALL DAY!